This issue links you to articles on 10 different topics for different types of businesses in varying stages of development. There should be something for just about every rural New York small business owner.
Don’t discount print advertising
According to a recent study, print and online ads each pull 39 percent of retailers’ market reach. The retailers with the most success use print and digital advertising, especially if they can’t afford television ads which have a 40 percent market reach.
3 social media tips for B2B firms
Social media platforms like Facebook, Twitter, LinkedIn and YouTube are excellent places to promote your B2B message and connect with your firm’s followers, potential clients, and existing customers.
3 marketing mistakes small businesses make
New businesses make mistakes while they’re learning the ropes. Three common marketing mistakes with long-term consequences are entirely preventable. The first mistake is not having a website, which can lead to a second preventable mistake.
New overtime rules compliance checklist
Changes to the U.S. Dept. of Labor’s Fair Labor Standards Act’s “white collar” overtime exemptions go into effect Dec. 1, 2016. The new rules increase the salary threshold needed to qualify for overtime exemption from $455 per week to $913 per week. Learn more here.
8 habits restaurants need to satisfy customers
Patrons can make or break a restaurant. This infographic and text explain clearly eight habits restaurants need to be great at customer service and win the hearts of current and future patrons.
5 steps to creating a killer marketing plan
Don’t even think about a website, Facebook business page, or ad in the local “shopper” until you have a good marketing plan. Learn the five steps to creating a really good marketing plan that covers all media.
5 clever retail offers that won’t eat the profits
Running discounts without running in the hole can be tricky. This article shares five ideas for running retail sales while maintaining a healthy profit margin and brand image.
Being professional in a family business
When your manager is also your parent, sibling, or another relative, how do you keep things professional? An article in Harvard Business Review shares true experiences and advice for those in a family business and those just thinking about becoming part of a family business.
How to create a Facebook business page
If you haven’t created a Facebook page for your business, check out these directions and screenshots that show how to go about it.
7 deals to help you run a small business
There are plenty of lists of tools for small businesses, but this one is a bit unusual. Not only is it short, but the tools are both inexpensive and easy to learn. Definitely worth a look for a prospective or new SBO.