From a new technology that offers new business opportunities to a new data source to help you craft your marketing messages are in this issue of RNYSBO.
Free beginning farmer training for veterans
A free, three-day boot camp for veterans considering farming as a career will be held Friday, Aug. 12, through Sunday, Aug. 14, in Hudson, NY. The Heroic Food Farm Boot Camp includes basic housing (rustic, semi-private) and meals. Registration is required by Aug. 5.
Most customer complaints are avoidable
Poor service and rude employees are the reasons for more than half of all customer complaints. Rudeness by itself led to 23 percent of customers’ online complaints. In all, 67 percent said they will complain about poor customer service directed at them.
10 reasons to work seriously on a business blog
If you’re not blogging, you’re leaving money on the table. A blog is one of the most-used and most effective content marketing tools. A blog will boost your search engine ranking by providing a stream of updated content, and if your posts are search-engine optimized will increase traffic to your website.
Think with Google data to boost your business
Google offers a host of free data resources in its Data Gallery to help small businesses improve their marketing. You can search for information by industry, platforms, and themes, or check featured data sets.
Learn newsletter lessons from InVision
All marketers can learn from InVision’s newsletter, Shelby Clarke, a marketer who sees lots of newsletters every day, says. (Note: I get Invision’s newsletter, too, and agree with Clarke’s assessment of its strengths and weaknesses.—lga)
Startup opportunity: DIY plastic recycling units
Precious Plastic is trying to rid the world of plastic waste. It has developed a set of recycling machines that can be built locally from readily available materials. The machines are modular and fully customizable. Blueprints for the machines can be downloaded for free as part of Precious Plastic’s online how-to kit.
App goes after confidential data leaks
Securio 4.0 scours the sections of the Internet invisible to search engines to locate stolen information. It notifies the victimized business that a confidential data breach has occurred. For $8 per user per month, Securo 4.0 provides real-time data monitoring of sensitive data across a business’s network, cloud-based managed service platforms, and in the dark web. If you don’t think your small business is vulnerable to leaks, read Cyber-Security—Not Just for the Big Guys.
10 top ways for local businesses to keep customers
Easy to scan infographic by YEAH!Local tells how a small, local business like yours can hang on to the customers they invested time, effort, and money to acquire.