Keep it simple

Simple tips and short lists of ideas for a more efficient, productive, and profitable small business operation—all without working any harder.


7 ideas for marketing to your customer base

Most of a small business’s sales come from existing customers. This article from the SBA blog discusses seven ways to boost sales by encouraging customers to buy more or more frequently.


Reinvent retail with Internet-connected tools

Although some bricks-and-mortal retailers have flamed out, census data suggest that physical retail is thriving . The best retail businesses tap into customers’ increasing use of Internet-connected tools to search, shop, and buy.


For email newsletters, appearances matter

A well-designed email can have a big impact on the success of your marketing campaign. Get Convince and Convert’s guide to best practices for email design free. Entrepreneur has a different set of tips for a great-looking email newsletter. Between the two, you’re covered.


Straightforward guide to B2B lead generation

This four-point guide will help you find the right leads to pursue to keep from wasting resources on businesses that aren’t likely to convert to customers.


10 on-demand services to watch in 2016

Your customers want convenience. Check these 10 on-demand services to inspire ideas for how you can provide more convenience in your small business.


Music festivals are marketing opportunities

Just about one in 10 Americans attends a music festival each year, making such events a great place to connect with customers. Niche festivals offer opportunities to get your brand before the public—especially millennials—at relatively small cost. This article gives four ways to get noticed at a music festival.


Working  website has more than good design

Appealing aesthetics may get attention, but they aren’t enough to make visitors spend time on your site and come back again. This article suggests thinking of your home page as an online-dating profile for your business. This one ticks off a few essential website elements.


7 digital productivity tools

If you’re going to run a small business these days, you need to take advantage of digital tools that allow you to be  more efficient and productive.


Donations are opportunities. Donate strategically.

A small business gets hit up for donations right and left.  “It’s in your best interest to think about what you want from your charitable giving program and use it,  just like all of your other tools, to build your reputation and your brand.” Read the full article.


How to create a QR code for your business

In many situations, such as those print ads on diner placemats,  a QR code that can be scanned with a smart phone is more convenient for customers than typing a URL.  Here are easy directions for creating a QR code for a particular link. You’ll need a QR code app to test your code. If your smartphone doesn’t have one,  learn how to find, download and use an app for your device.


 

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