Preparedness matters

It’s not enough just to be prepared for emergencies. Preparing for routine occurrences is also very important for the small business owner who may be doing most of the the heavy lifting solo.

Prepare for natural and tech disasters

Whether from a natural disaster, human error, or cyber attack, data loss is costly and extremely risky. That’s why you need a backup and disaster recovery plan.

Become familiar to customers via video

People gravitate toward people—and businesses—they know; it’s called the familiarity principle. Short videos in which you, the small business owner, talk to customers in 30 to 60 seconds can make people feel they know you before their first visit to your site. This article suggests appropriate topics.

Put a personal story in your news releases

If you want to attract media coverage, your news release should contain  a clear narrative—your story—and it should put the news in a broader context. Both narrative and context help news people, and ultimately customers, decide whether your news matters to them.

Keep your promises; keep your reputation.

One failure to keep your promise to customers can sink your reputation forever to a customer. Work hard to fulfill the promises you make—especially the ones you advertise.

Is your startup ready to be disruptive?

Radically disruptive businesses like Uber or Apple employ business models only slightly different from their mainstream competitors.  Before you sink time and energy into developing what you believe is a radical new business idea, ask yourself three deceptively simple questions.

Get your business exit-plan in order

Not having a plan to get out of your business is like not having a will. Businesses have three general options: Check them out here, then decide which one is best for your business.

Find out what your business is worth

Nobody in their right mind would pay for an existing business without knowing what it’s worth, but there’s no one right way to determine the value of a business. You can, however, use a couple of these free business valuation calculators to get a ballpark figure.

Who will buy your business when you retire?

In small towns, when an established business closes, unless there’s a smaller established business person to buy it, the business is often lost for good. Does your town have a program to build entrepreneurs who can carry on when you retire?  Related: Why your business won’t fund your retirement


Published by

Linda Aragoni

I read. I write. I think. I make big ideas simple. I help teachers teach expository writing to teens and adults. In my free time, I read and review old novels.

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