Ideas to help agricultural and food business market themselves better, expand their customer base and boost profits.
Monday deadline for Adirondack food guide
A local food guide for Warren, Washington and Saratoga Counties is being prepared with funds from USDA. Adirondack Harvest will include farms and processors, farmers’ markets, and CSA programs, as well as stores, food cooperatives, and restaurants that feature locally sourced ingredients. To submit your listing information by email, follow these directions. Deadline is Monday, March 28, 2016.
Boost revenue from farmers markets
Agricultural producers can boost their profits by learning marketing sales strategies at workshop sponsored by Cornell Cooperative Extension in Canandaigua on March 29, 2016. Both market managers and farmers will be able to enroll at the workshop to increase their customer base by becoming SNAP/EBT program eligible members. Read more and register.
Farmers market manager certification offered
Farmers markets boost rural economic development. That’s why New York State recently announced creation of an online program to train managers of farmers’ markets, who typically are volunteers, in how to meet the needs of both consumers and producers for their mutual benefit. Participants must complete all 22 sessions within 12 months. Get details here.
How could your business adapt this idea?
For 10 years, Cornell Cooperative Extension of Jefferson County has held Agriculture Literacy Week in local elementary schools using reading and writing activities with an agriculture focus.
How could you make a “literacy week” for a topic related to your business? How about transportation literacy week? Food literacy week? Solar literacy week? Theme weeks offer PR opportunities, especially when they involve photogenic children.
Catskills Food Guide available now
Never overlook the opportunity to learn from other businesses in your sector. Free copies of the 2016 Catskills Food Guide can be picked up in over 100 locations in Delaware, Greene, Schoharie, Sullivan and Ulster counties. If there’s no location near you, buy a digital edition for $4.99 to read on your device.
How to find new growth opportunities
If you want to grow your farm or food business, you need to keep looking for new customers. Check out these seven key initiatives for every company seeking new sources of growth.
Capitalize on environmental issues
General Mills Canada has yanked its iconic mascot from its Honey Nut Cheerios boxes. In place of Buzz is the white silhouette of a bumblebee. The company says the move is to draw attention to the worsening global reduction in natural pollinators, such as honeybees, and the world food shortage that could result.
What popular environmental cause related to your farm business or your food business make part of its marketing?