Bring economic development home with the draft brewery trail, window displays, odd holidays, expert advice, more.
Infographic for local lead generation
America’s rural population is shrinking. Rural small businesses won’t survive unless they keep growing new customers. YEAH Local’s simple visual introduction to 10 top tips for generating leads to new customers can help.
March 8 webinar for women business owners
At a free webinar Tuesday, March 8, at 3:00 p.m. (EST), a panel including experts in marketing, business formation, financing and investments will provide advice for women entrepreneurs attempting to grow their companies. Get more details and register here.
Craft brewery trail on tap for NNY
State Senator Patty Ritchie announced passage of her bill (S.518-A) creating the “North Country Craft Beer Trail,” linking craft breweries in Jefferson and St. Lawrence counties. The trail is an economic development tool similar to wine trails further south.
FAQs about a handmade business
Customers have somewhat different questions when buying handmade products than when buying commercially produced ones. Prepare a FAQs page on your website that includes answers to these 9 questions from handmade goods customers.
14 ideas for storefront window displays
Putting fliers for community event in your window is a friendly gesture, but if your rural business is fortunate enough to have a storefront, use it to get business in to your store. If display creation isn’t your forte, skim these 14 ideas for window displays.
Build retail sales around obscure holidays
Take advantage of the many obscure holidays that can be tied to retail specials and sales, especially those that occur during traditionally slow times of the year. This article gives tips on marketing around odd-ball holidays, including how to find them.
Why Zappos is starting its own holiday
Zappos wants to make February 29 a national holiday. It would require congressional approval, and would happen only every four years. Why bother?
Easy fixes for 5 website visitor turnoffs
Done right, your website can be a huge tool to generate more leads, and more customers, whether or not you sell online. Learn how to fix five problems that cost you customers.