Details matter

Optimum image sizes for social media. Email list maintenance. Business security. More.


Cybersecurity matters to your small business

Cybercriminals don’t care how big your business is; they have viruses that attack anything in their path. Small businesses with their typically lax security offer a easy path into other more lucrative sites. Eight reasons to be concerned about computer data security are explained here.


Big retailers’ problem a small business’s opportunity?

Now is a good time to think about how your small retail operation could take advantage of the big retailers’ holiday problems.  This shopping season out-of-stocks, overstocks and returns are costing retailers an estimated $1.75 trillion in addition to the cost of the pre-Black Friday reductions they offered. If you can’t undercut the big stores in pricing, how can you outsmart them in customer service so you don’t have to run big holiday sales?


New York’s craft brewery industry booming

Since the passage of the farm brewing bill in 2012, New York’s craft-brewery industry has boomed, growing 59 percent from 2013 to 2014, according to a recent study.


Social media image sizes infographic:

Images get attention. It’s useful to know optimum image sizes for the social media you use regularly so you can choose and/edit images to show well. Various image sizes for Twitter, Facebook, Instagram, Google+, Pinterest, LinkedIn and YouTube are shown in this infographic.


Tips for trimming your email list

Like any other business asset, an email list requires regular maintenance.  Learn how to get rid of bad addresses and identify potential problems in your email marketing.


Will 2016 be the year for social commerce?

Social media is already driving much bigger increases in retail traffic than any other online channel.  Show shoppers on Facebook, Pinterest, and Instagram your product, brand, or business just as big businesses do.


Avoid being scammed by a B2B business

The legitimate-looking invoice you receive for a listing in an online yellow pages directory could be scam—and a nightmare. The Small Business Administration says businesses that ignored the invoices for unauthorized listings have been bombarded with  collection warnings followed up with visits from scammers posing as third-party debt collectors.

The Federal Trade Commission has a booklet of tips for dealing with such scams. Download the Small Business Scams pdf to how to train your staff, inspect your invoices, and verify messages.


One free way to good PR for a B2B operation

The FTC’s booklet of tips for avoiding small business scams mentioned in the previous item is available free in bulk quantities of between 25 and 300 copies. Order copies to distribute to the your business’s customers.While you’re ordering, get some extras to give to B2C small and medium-sized businesses, churches, and not-for-profit groups.

TIP: Putting your business name on a booklet you got free is tacky.  Personalize your gift  by addressing the recipient by name as you hand her/him a copy.


 

 

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