Just about marketing

This issue hosts seven suggestions about how to market a rural New York small business online. Digests below.


Make local search boost black Friday sales

Local search lets your small business play with the big boys.  Make sure your website is ready to compete for black Friday sales.


This holiday, promote your service providers

Giving a boost to other local businesses is good for all businesses in a community.  Pick a local service provider you depend on and feature it in a three-sentence story with a photo that you post on your blog, Facebook page, or even  in a print add. Others of Becky McCray’s ideas for promoting your local community during the holidays are listed at the bottom of the link page.


Email is the best way to reach millennials

The Direct Marketing Association says email has the highest ROI of any direct marketing tool: $39 for every dollar spent. What’s more, a recent Adobe study found millennials—the last generation born in the 20th century—check their email  more than any other age group. Your email will get the click from millennials if you follow these tips.


Don’t be a Black Hat site; don’t link with one

Website tactics to trick search engines so that a website can get better rankings are known as “Black Hat” search engine optimization practices. You need to be able to identify Black Hat SEO practices because:

  1. If you use black hat SEO tricks, search engines can lower your website on the results page—or drop it entirely.
  2. If sites that link to yours use Black Hat practices even without your knowledge, search engines can lower your SERP rank.

Beware: Some chamber of commerce websites use Black Hat tactics.


Mobile + social media = strategy for SBO success

Learn how your rural small businesses can incorporate mobile marketing into a social media strategy to reach new customers and deepen engagement with existing ones.


Is your business social media savvy?

When was the last time you had a conversation on social media with someone you don’t know off line? If you can’t recall one, you need to learn how to use social media. (Hint: It’s not for advertising.)

Social media can be used for every step of the sales process. This article in Search Engine Watch tells how to apply the principles starting with creating awareness, through the first sale, all the way to developing a loyal customer.


GoDaddy adds SEO wizardry to offerings

GoDaddy, the domain registering and Web hosting site, has added a new add-on tool to its offerings for small businesses. Search Engine Visibility, a step-by-step wizard., promises to keep a website up-to-date with requirements for search engine optimization.


Facebook adds tools for hyper-local customization

Facebook has added two new tools to help businesses target their ads. Location for Pages  lets businesses with multiple locations reach customers with location-specific messages and call-to-action buttons, such as get directions. Page Insights lets a business cull location specific demographic information, such the number of people who’ve seen the business’s ad.


Rural NYSBO needs your recommendation

To offer the publication to small businesses each week at an affordable price, Rural New York Small Business Owner needs chambers of commerce to buy bulk subscriptions for their under 10-employee businesses. If you’ve already suggested your chamber sign on, thank you. If not, there’s still time.

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