Opportunities, challenges, tools

Other businesses’ challenges could challenge yours.  Keep your tools sharp just in case. More

Seven reasons to have a blog mailing list

If your business has a blog to keep your customers up-to-date, develop a form to collect email addresses from those customers. A mailing list is consistently the best digital vehicle for generating repeat sales. If you ever want to sell your business, a savvy buyer will ask the size of your mailing  list.

A website is not a one-and-done

Websites need to be updated when the goals, objectives, and economic considerations of the business change—or, more generally, when the websites stop generating the desired response to their call to action.

4 tips for retail marketing

Here’s a quick reminder of what your retail business must provide to gain and keep customers.

Law firms use of data analytics is growing

Use of technology to increase efficiency in law practices is rapidly overtaking manual legal practices. Data analytics is presently being used most for culling, early case assessment, and relevancy review in  e-discovery. Legal matter management, billing, and budgeting  is its second most common use today. Get the Coalition of Technology Resources for Lawyers report.

NY dairy farmers cutting back spending

Dairy farmers have adapted to low milk prices by curbing expenses and postponing investments. Until late in 2016, upstate dairy farm suppliers should expect deferred maintenance and postponed equipment purchases.

Kraft Heinz Co. weighs plant closings

Kraft Heinz Co. is expected to announce this week the fate of three Upstate food factories. Plants in Avon, Campbell  and  Walton, which employ a total of 930 people in manufacturing dairy products, could be closed.

ADA lawsuits against small businesses soar

Small business owners face a rise in the number of lawsuits related to access for the disabled, the Wall Street Journal  reports. New York is among the three states seeing the sharpest upswing. Most of the suits are settled out of court for under $10,000.

Non-Amazon custom printing services

The digital world has a host of sites at which  small businesses can have T-shirts and other specialty items custom printed. Here’s a list of 19 custom print services. Some let you have an online sales space for your printed products.

WNY food hub looking for more partners

Eden Valley Growers, a farmer-owned cooperative and the owner/operator of the Western NY Food Hub, is seeking local farmers to sell products through the hub in 2016.  Eden Valley Growers recently got a USDA grant to expand its outreach.

6 tips for earning digital customer trust

Beside having digital content customers want (which all too few small businesses have) a  business must get customers to trust that content.

Customer tools may be your best marketing tools

Developing a tool that solves a customer problem  can be a more effective marketing tool than advertising (which customers dislike and distrust) or blogging, which requires an on-going time commitment. A great tool is (a) one you’d use yourself and (b) one that’s simpler than others available.



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Linda Aragoni

I read. I write. I think. I make big ideas simple. I help teachers teach expository writing to teens and adults. In my free time, I read and review old novels.

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