Good things. Small packages.

Chat to boost sales. Give a gift of local promotion. Sell with minimal advertising. More.


Customers may happily pay more for less

Bigger isn’t always better. Some customers prefer buying smaller sizes, and they may be willing to pay more for less. Learn when it may pay to sell smaller units. #retail #restaurants


Chat to serve customers, convert leads

Many buyers prefer live chat to email or telephone customer service, especially when buying big-ticket goods or services. Pure Chat offers not only website based chat, but also native apps for iOS, Android and Kindle, which means a small business owner isn’t chained to the desk/counter. Pure Chat has a 15-chats-per-month free service and very reasonable prices for heavier use.  #apps


Simple, free, brilliant holiday marketing idea

You can  improve your local business climate by promoting another local small business. The promotion requires only a few minutes of your time and a photograph you take and posted to your website or preferred social media site.  The link above includes a list of other blog posts about promoting 2015 holiday shopping. #shoplocal


Marketing with content but without advertising

In 2008  family-owned Yale Appliance + Lighting was losing money. Today it is growing and profitable, with total sales of about $80 million expected for 2015. The turnaround is due to smart content marketing. Read the CEO’s five tips for anyone who wants to try content marketing without traditional advertising. #mktg


Aid sources for new and established farms

Established New York farmers seeking technical and financial help from state and federal resources should focus on their plan to create jobs. NY farmers in their first 10 years of having a farm operation of 150 or fewer acres can apply for a slice of the $1M earmarked to help new farmers in NY buy farm machinery, supplies and equipment, and construct or improve farm buildings.  #Ag4Dev  #NewFarmer


Nominate a teacher, grab some PR for your business

Know a teacher who brings farming into the classroom curriculum? Nominate that person to be New York Agriculture in the Classroom’s  2016 Teacher of the Year. Give your business name as well as your own name as the person making the nomination when you fill out your nomination form.  #AgEdu


Rural NY Small Business Owner  moves to Tuesday

Starting Nov. 3, Rural New York Small Business Owner is moving to Tuesday-only publication. The newsletter will continue to be available at this blog site through the end of 2015. In 2016, it will be available only by subscription. Please tell your local chamber of commerce to check into bulk buys for its microentrepreneurs. #smallbiz #UpstateNY


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