Three PR stories with tips. Two webinars. First page position in web search results. More.
Two webinars, two topics, Thursday at 2 p.m.
Prepping Your Social Channels for the Holidays: Tips, Tricks, Strategies. Webinar, Thursday, Oct. 22, 2 p.m. Register.
Open Book management boosts restaurant revenue
Boston restaurant owner and Henry Patterson is teaching other restaurants how to raise employee wages and improve profits by opening their books to employees’ inspection. Using Patterson’s ideas and with training in business basics, Paris Creperie in Brookline, Mass, raised net operating margins from 5.5 percent last year to 18 or even 20 percent for some periods this year. The average for the restaurant industry is just 3.7 percent.
Search engine results position really matters
Your website has to be findable by people who don’t know it exists. Where your website appears in search engine results pages (SERPS) determines whether your website gets visitors. The number one spot on page one at Google sucks up 31 percent of click-throughs. Listings on pages two and three of Google together pick up just 5.59 percent.
Roundup of small and home office printers
In the market for a new printer? This roundup article looks at 15 printers, both inkjets and lasers, lists their main features, and tells the typical retail price. Check the prices for replacement cartridges for printers you’re interested in. A cheap printer may have high operating costs.
Business-use apps for your Android phone
These Android texting apps could become your default texting app. Many of them are free. All include a range of features for engaging customers, and for communicating with employees and partners.
Finger Lakes Wineries oppose NYC trash plan
If New York City Mayor Bill de Blasio doesn’t withdraw his plan to ship the city’s waste to Seneca Meadows Landfill in Waterloo, the Finger Lakes Wine Business Coalition will launch a public campaign against it.
Being a small business shouldn’t be an excuse
“Take advantage of being small. Call customers by name, carry the products they buy or ask for, and help them find what they want.” Read more.
3 tips—and a great story—about getting free PR
The key to good public relations is to not be boring. Follow the three lessons drawn from the soccer game that never was to publicize your story.
PR opportunity for veterinary practices
PawsLikeMe.com lets owners who wish to surrender a dog advertise it free. Shoppers take personality test to see if they and the dog are likely to be compatible. Your practice can score PR points simply by passing along the link to the PawsLikeMe website. Up to half the re-homing fee goes to a non-profit pet organization. The company will add re-homing for cats soon.
Moving company gives help, gets PR
A California moving company moves victims of domestic abuse free. Now Meathead Movers has launched a campaign called #MoveToEndDV to get other businesses to find creative ways of helping abused individuals and domestic violence shelters.