Learn to get noticed

Three PR stories with tips. Two webinars. First page position in web search results. More.


Two webinars, two topics, Thursday at 2 p.m.

Prepping Your Social Channels for the Holidays: Tips, Tricks, Strategies. Webinar, Thursday, Oct. 22, 2 p.m. Register.

Potential Community Food Project grant applicants’ webinar. Thursday, Oct 22, 2 p.m.  Attend.


Open Book management boosts restaurant revenue

Boston restaurant owner and  Henry Patterson is teaching other restaurants how to raise employee wages and improve profits by opening their books to employees’ inspection.  Using Patterson’s ideas and with training in business basics,  Paris Creperie in Brookline, Mass, raised net operating margins from 5.5 percent last year to 18 or even 20 percent for some periods this year. The average for the restaurant industry is just 3.7 percent.


Search engine results position really matters

Your website has to be findable by people who don’t know it exists. Where your website appears in search engine results pages (SERPS) determines whether your website gets visitors. The number one spot on page one at Google sucks up 31 percent of click-throughs. Listings on pages two and three of Google together pick up just 5.59  percent.


Roundup of small and home office printers

In the market for a new printer?  This roundup article looks at 15 printers, both inkjets and lasers, lists their main features, and tells the typical retail price. Check the prices for replacement cartridges for printers you’re interested in. A cheap printer may have high operating costs.


Business-use apps for your Android phone

These Android texting apps  could become your default texting app. Many of them are free. All include a range of features for engaging customers,  and for communicating with employees and partners.


Finger Lakes Wineries oppose NYC trash plan

If New York City Mayor Bill de Blasio doesn’t withdraw his plan to ship the city’s waste to Seneca Meadows Landfill in Waterloo, the Finger Lakes Wine Business Coalition will launch a public campaign against it.


Being a small business shouldn’t be an excuse

“Take advantage of being small. Call customers by name, carry the products they buy or ask for, and help them find what they want.” Read more.


3 tips—and a great story—about getting free PR

The key to good public relations is to not be boring. Follow the three lessons drawn from the soccer game that never was to publicize your story.


PR opportunity for veterinary practices

PawsLikeMe.com lets owners who wish to surrender a dog advertise it free. Shoppers take personality test to see if they and the dog are likely to be compatible. Your practice can score PR points simply by passing along the link to the PawsLikeMe website. Up to half the re-homing fee goes to a non-profit pet organization. The company will add re-homing for cats soon.


Moving company gives help, gets PR

A California moving company moves victims of domestic abuse free. Now Meathead Movers has launched a campaign called #MoveToEndDV to get other businesses to find creative ways of helping abused individuals and domestic violence shelters.


 

Advertisements

One thought on “Learn to get noticed

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s