Change is a good thing

Standard business failure rate data questioned. Tech and marketing skills you need to learn.  Business research fun.

Convert visitors to sales with good CTA

Crafting a call to action that coverts your website, blog, or Facebook page visitors into buyers is essential to keep marketing costs under control. Learn three questions to ask yourself to help you craft an effective CTA.

21st century tech tools you need

You’ll need to know at least enough about each of these eight tech tools to outsource work to someone who knows their stuff. The more you know, the less likely it is you’ll be ripped off.

Bulk meat buys aided by communal locker

Corning area buyers can purchase meat directly from farmers who deliver it —cut, wrapped, and frozen—to inexpensive, shared freezer space. The Corning Meat Locker is a project of the Finger Lakes Meat Project. [Hat Tip to WSKG News.]

3 upstate counties get state energy grants

Three of five clean energy grants announced Wednesday by Gov. Cuomo went to upstate counties. Oswego and Lewis counties have been awarded state grants to add capacity to existing hydroelectric facilities. Chautauqua county’s grant is for a wind farm.

Startups fail fast—or do they?

It’s long been said that half of all startups fail in the first year. The conventional wisdom is displayed in an infographic of failure rates for business startups, including failure rates for the three most frequently attempted types of businesses.

On the other hand, the Statistic Brain Research Institute’s study in July found lower failure rates: Across all sectors, 25 percent failed by the end of the first year, 36 percent by the end of year two, and 44 percent by the end of the third year of operation. The major cause of business failure: incompetence.

Farmers urged to consider tile drainage

A Northern New York Agricultural Development Program project report encourages farmers to consider the benefits of tile drainage to both crop production and environmental stewardship.

Do some fun business research this weekend

Seeing what folks outside your local area are doing can be a great way to find ideas to adopt/adapt for your business. You can take family or friends along on these three, no-admission research opportunities this weekend:

  • Cauliflower Festival. Saturday, Sept. 26., 10 a.m. until 4 p.m.  Margaretville Village Park.
  • Hudson Valley Garlic Festival. Saturday, Sept. 26, 10 a.m. to 6 p.m.; Sunday, Sept. 27, 10 a.m. to 5 p.m. Cantine Field, Saugerties. [via ]
  • Grains and Planes.  Saturday, Sept. 26 and Sunday Sept. 2,  1 to 5 p.m.  Meadeville Farm Pumpkin Patch, Seneca Falls. [via]

Learning opportunities coming up soon

The 2015 Sheep & Goat Symposium, Friday through Sunday, Oct. 2 to Oct. 4,  at Cornell University.

Hops handling, post harvest; workshop and microbrewery tour. Thursday, Oct 22 in East Aurora.



Published by

Linda Aragoni

I read. I write. I think. I make big ideas simple. I help teachers teach expository writing to teens and adults. In my free time, I read and review old novels.

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