Use Pinterest to drive retail sales. Plan for less obvious business costs. What your website must have.
Webinars aimed at turning veterans into SBOs
Small Business Administration and the Veterans Business Resource Center are offering a series of webinars on small business topics. Some of the content is specific to veteran-owned small businesses, but most is relevant to all SBOs. The series is presented on most Wednesdays from 3-4 p.m.
3 elements your website needs
A concise message (preferably under a dozen words), a call to action, and social media share buttons are three elements every website needs.
5 hidden business costs that could bite
Besides budgeting for expenses, both startups and established businesses should plan for not-so-obvious business costs, such as shrinkage and employee turnover. These may not be as traumatic as a flood, but they can drain the cash reserve.
Tips for using Pinterest to sell products
Many people use Pinterest as a visual wishlist for people planning to buy, build, make, or decorate something. More than 2/3 of users check their Pins while shopping in a store, and 73 percent of Pinterest users purchase a product they saw on the site. Learn ways to use Pinterest to drive sales.
Catskills Center gets new director
Jeff Senterman, the former Catskills program director of the New York-New Jersey Trail Conference and Greene County native, is the new executive director of the Catskills Center for Conservation and Development based in Arkville.
What not to do when selling a product or services
If your business sells a service that doesn’t lend itself to exciting visuals (tax services or insurance, for example), you probably need these 10 top don’ts. If you sell a product, they’re worth a look, too.
Watershed Ag Council eyes move to Treadwell
The Watershed Agricultural Council for the NYC watershed is seeking to consolidate its 60-employee operation at the former elementary school in Treadwell. The council’s main task is protection of the city water supply. WAC also administers the region’s Pure Catskills buy local program.